the Bgroup
The bgroup is a creative agency. This means ideas, imagination and a healthy dose of innovation play a big part in all that we do. Our vision is simple: we want to improve the way people communicate with each other, and we use creativity as our vehicle to achieve this.
We’ve worked hard to build a brilliant and diverse set of people with the talent and passion to realise our vision. Their skills in brand, design, web, copywriting, campaigns and strategy development are what enable us to work with clients across the UK on a range of high profile projects.
At The bgroup we like to practise what we preach by maintaining an open and honest culture, and applying this to the way we work with clients. It’s an approach that our clients have told us they appreciate, and it has helped us identify two important markets where our skills and experience can be of particular use: enterprise promotion and business growth.
Enterprise promotion and business growth have a similar focus, which is central to all our work: the need to communicate complex concepts, and evoke a real shift in attitude for the target groups.
We passionately believe in the issues that our clients represent, but what is also critical is our capacity to use the very latest creative and digital techniques to engage any target group – from young people to the socially excluded, rural communities to hectic PA-shielded senior managers.
We thrive on challenges, and we’re at our most creative and effective when our clients need it most.
Strategy
Creative designs, clever copy and digital marvels cannot, in isolation, deliver effective communications. The key to delivering successful and sustainable communications – for a one-off campaign or a long term strategy – is to understand who you are targeting, and to plan when, where and how to reach these people to achieve the results you want.
This is the starting point for all of The bgroup’s creative endeavours. By really understanding the individuals that our clients want to target, and what they want to happen as a result, we are able to create really effective communication strategies that bring together all of our relevant skills and experiences to achieve the best possible results.
And it is these results which measure just how effective our client strategies are. We will work with you to identify central messages and clear target outcomes, and will include as part of our strategy, the means to monitor and evaluate these on an ongoing basis. Essentially, our strategic approach ensures that our core services are as effective as they are creative.
Campaigns
Campaigns can be exhilarating, exhausting, exciting. But above all, they must be effective. You decide who it is you need to reach and what you want to say, and we’ll use our creative expertise to make sure the messages get through and sink in.
From multi-platform advertising campaigns to high profile guerrilla activities and e-marketing campaigns using the latest tools from our digital team, we are able to plan and deliver integrated campaigns to achieve your target outcomes – and to set your organisation at the forefront of ground-breaking marketing techniques.
As with our longer-term strategic projects, all of our campaigns are preceded with a solid understanding of the target market, and the early identification of specific outcomes, so that we can monitor and evaluate these throughout.
We love managing fresh, inspiring campaigns – after all, who doesn’t like seeing a plan come together?
For more information please contact either:
b in the north
The bgroup
6 Charlotte Square
Newcastle upon Tyne
NE1 4XF
or
b in the south
East Wing,
Bedford Chambers
The Piazza
Covent Garden
London
WC2E 8HA
t: (0191) 261 1333
w: www.thebgroup.co.uk