Underground Generation
Underground Generation is alternative clothing label designed for teens who want fashion with an edge. Initially the target market will be teenage girls aged 13 – 16, with boyswear being introduced in Year3. The products will be sold online, (through eBay) and via independent outlets. A destination store will later be launched in Manchester or Leeds, which will sell clothing, accessories, snacks, nightwear and stationery. It will also offer additional services such as internet access, t- shirt printing and it will have an in store café.
Links will be made through to music, with promotions at 'under 18s' gig nights, and festivals, clothing may also be designed for bands that the target audience can relate to. To keep in with the ethical ‘mantra’ that is frequently in media, Underground Generation will host Swap Shop parties, which will encourage teens to recycle and help reduce their carbon footprint. Underground Generation aims not to simply be a clothing brand, but to become a lifestyle brand, which helps teens to create their own individual style.
Contact:
36 Richmond Mount
Leeds
West Yorkshire
LS6 1DF
t: 07804 086865
e: beckieandrews@btinternet.com