Data Exploration
Most organisations now depend on large quantities of complex data, and generating intelligence from that data is vital to their competitive advantage. That advantage lies in the ability to spot trends and patterns and identify exceptions and factors before the market competition. Although many solutions exist in the market that allow organisations to ‘mine’ their data -- in other words to statistically answer predefined questions -- APA is a unique new technology that allows them to explore that data; ie to discover value opportunities that were previously unsuspected and could not be discovered by conventional techniques. Applications include
Financial, including quantitative market analysis, asset allocation and market regulation Pharmaceuticals and Biotechnology, including gene expression analysis, protein sequence analysis and drug discovery Marketing, including CRM data analysis and ‘churn’ analysis Trading and Risk Management, to identifying and assessing risk Insurance, to assess the value of insurance books and event risk
APA was developed by Dr Joe Faith at Northumbria University, and is now being commercialised through Data Exploration. The management team have a strong background in bringing disruptive technologies, similar to APA, to market. They are skilled in managing the interests of investors through reliable growth to exit, and have many years of experience in all the major industrial markets targeted by Data Exploration.